Tourists in Paris
18 January 2016

Tourist satisfaction levels

Matthias Fekl and Martine Pinville, Ministers of State for Foreign Trade and Commerce respectively, welcomed the conclusions of the latest tourist satisfaction survey, revealed on 11 January, which confirmed the progress France has made thanks to the hard work of everyone involved in the tourism sector and the Government.
Content published under the Government Valls II from 2014 26th August to 2016 11th February
The Tourism Conferences held in June 2014, and the subsequent work by the Conseil de Promotion du Tourisme (Tourism Promotion Council), demonstrated the need to make tourist hospitality a national priority. Following this work, Laurent Fabius has spearheaded various initiatives which have now been implemented, including simplifying visa issuing procedures, improving signage and developing national quality marks.
The new assessment carried out by TCI Research in 2015 confirmed that the industry's efforts and the measures the Government has adopted since 2013 are paying off. This independent survey gauges perceptions of hospitality quality and satisfaction levels among tourists visiting France, and was introduced at the Government's request in 2011. It also assesses the most striking competitive discrepancies and identifies France's priority areas for improvement and its comparative assets.
The latest study shows that the perceived level of hospitality has improved among the visitors surveyed, as have perceptions of the value for money that France offers. These improvements will help France catch up with other European destinations, although significant improvements are still needed to achieve Laurent Fabius's goal of attracting 100 million tourists in 2020, notably in the areas of hospitality, investment, training and the digital sphere.
The main positive developments relate to accommodation, quality of food services, public transport, signage, reception services in general and particularly at sites of interest and museums, and the performance of information centre staff. The study confirms the strong link between a personal welcome and overall tourist satisfaction and the benefits of the Qualité Tourisme™ mark promoted by the State to help establishments improve the quality of their welcome and the services they offer, with those establishments who have been awarded the quality mark doing significantly better in assessments. A day dedicated to providing detailed feedback for professionals in the tourism and trade sectors is to be held on 25 January in order to learn all the lessons from the study and guide future Government and industry initiatives.

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