Minister Ayrault in a meeting
1 March 2016

Tourism: a new plan to promote France as a destination

The campaign will focus on using the Internet and social networks for the purposes of reassuring foreign tourists.
Content published under the Government Valls III from 2016 11th February to 2016 06th December
Jean-Marc Ayrault, together with Matthias Fekl and Martine Pinville, met with a group of professionals and partners from the tourism industry (tour operators, hoteliers, representatives of, Expedia, Airbnb, ADP (Paris Airports) and, officials from Paris City Hall and regional and departmental tourism committees, etc.). The meeting provided an opportunity to hear from professionals and to convey the Government's efforts and commitment to strengthening and developing the French tourism sector’s potential.

The tourism industry is one of the largest in our country, accounting for 7% of our GDP and two million jobs that cannot be relocated. The objective remains to reach 100 million international visitors by 2020, as opposed to the current figure of 84 million.

The meeting also provided an opportunity to report on the difficulties encountered by professionals, particularly in Paris and the Ile-de-France region, in the wake of the November 2015 attacks. "I have outlined the key features of a plan to promote France as a tourist destination, which will be allocated a budget of 2.5 million euros. The State will contribute 1 million euros to the plan, whilst Atout France will be entrusted with the task of implementing it. I think that dialogue with partners in the tourism industry, and notably Paris City Hall, is particularly important with regard to reinforcing its impact", explained the Minister for Foreign Affairs and International Development.

"We can have faith in France", Jean-Marc Ayrault stated. This new campaign, designed to reassure concerned foreign tourists, will be launched in a fortnight and will focus on the Internet and social networks. It will be deployed across 16 strategic markets accounting for 83% of international visits to France.

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