Tour de France cyclists
14 June 2019

Tour de France 2019: an opportunity to discover French tourist destinations

A partnership agreement aimed at raising the international profile of the destinations the Tour de France passes through was signed on 12 June 2019 by Christian Prudhomme, director of the Tour de France at ASO and Christian Mantei, CEO of Atout France (France's tourism development agency), alongside Jean-Baptiste Lemoyne, Minister of State attached to the Minister for Europe and Foreign Affairs.
 

From 6 to 28 July, the 106th edition of the Tour de France will take riders and race followers on a route covering 3,460 km through some of France’s most beautiful landscapes. 21 days of competition will showcase sporting feats, as well as the majesty of the 8 French regions the race passes through, to millions of viewers. Broadcast in 190 countries and attracting an average of nearly 4 million viewers in France each year during live coverage*, the Tour de France is one of the most watched sports competitions in the world.

The Tour will be featured on France.fr (available in 15 languages), with pages updated as the stages progress. At each stage, a specific tourist attraction will be presented with a selection of activities that are available in the surrounding area. The chosen themes ("A table" (Let’s eat!), "On se cultive" (Be a culture vulture), "On s’active" (Get active), "L’expérience" (Share an experience) and "Vélo rétro" (Retro bike)) will allow internet users to imagine themselves in the destinations the Tour passes through along the way.

In addition to this digital tool, a television component will enable one-minute spots to be broadcast internationally during live coverage of the Tour, highlighting the must-see tourist attractions of certain stages (Place Stanislas in Nancy, Hospices de Beaune and its wine-growing estate, Musée de la Romanité in Nîmes, etc.), with an invitation each time to discover more experiences at France.fr.


*Sources: Médiamétrie – Après-midi; ASO
 


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